Property
How to Sell Leads in the UK (and What They are Worth)
6 min read · By The Know A Guy team · Updated 24 Jun 2026
Short answer
You can sell B2B and B2C leads in the UK to businesses that buy them through a platform, a direct agreement or an affiliate program. Typical prices range from £5 for a low-intent consumer lead to £500+ for a high-value B2B lead, paid per lead or on conversion.
Two flavours of lead Low-intent (form fills, top-of-funnel) and high-intent (booked calls, hot prospects). High-intent commands 10x to 100x the price.
Price ranges by vertical - Solar / heat pump: £15 to £60 per qualified consumer lead - Mortgage / remortgage: £25 to £150 - Solicitor enquiry: £40 to £200 - B2B SaaS demo: £150 to £500 - Property investor lead: £100 to £500
Where to sell - Direct deals with buyers (highest margin) - Lead networks (faster volume, lower margin) - Paid-introduction marketplaces like Know A Guy
Get the agreement signed and bill on delivery.
FAQ
Is selling leads legal in the UK?
Yes, with GDPR consent. The lead must have opted in to being contacted for the purpose you are passing them on for.
What pays better, pay-per-lead or pay-per-deal?
Per-deal pays more on average but has more variance. Per-lead is steadier income.